History & Numbers

History

  1. 1995

    Prima group was founded in 1995, when the production of the casegoods furniture started in Bjelovar and when the 1st furniture showroom was opened, as a company owned by Radić family

  2. 2000

    until 2000, 10 stores were opened

  3. 2006

    in 2006, a casegoods factory in Đurđevac was bought

  4. 2007

    in 2007, Doma was bought (the 3rd biggest retailer in Croatia)

  5. 2008

    in 2008, ISG and PS were bought, both for producing upholstered furniture. Prima now has 35 stores and casegoods factory Varaždin was bought, as well as a mattress factory EMS

  6. 2010

    in 2010, Prima has 40 stores in Croatia, and it has opened 4 stores in Macedonia

  7. 2014

    Prima has opened new mattress factory in Nova Gradiška; Prima has 50 stores in Croatia

  8. 2016

    in 2016, Prima Group bought Brestovac, a massive furniture production factory; Prima Group now has 52 stores in Croatia and 5 in Macedonia


PRIMA Export operations

Export value: 12 mil. €

Main market: Germany, Austria, Switzerland, Czech Republic, Slovakia, France, United Kingdom, Hungary, Greece Georgia, Italy, Israel, Romania, Ex YU region

2 big annual furniture fairs:

  • M.O.W.
  • Cologne furniture fair

PRIMA GROUP – NUMBERS IN 2016

Total turnover: 80 mil. €

Number of employees: 1700

Number of factories: 6 (4 in Croatia and 2 in Bosnia & Herzegovina)

Number of stores: 57 in 2 countries (52 in Croatia and 5 in Macedonia)

150.000 m2 in warehouses

200.000 m2 in stores

Logistic capacity:

200 vehicles

2 LDCs, one in Croatia and one in Bosnia